Classic Magazines #4: Deep Covers

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Remember when Dre really mattered and hip-hop moved units? Earlier in the month we said we wouldn’t speculate as to whether the ‘Detox’ album may or may not materialise this year. We’ll stand by that, but even if it did you could predict each step of the flimsy promotional campaign. First up, every blog would leak the cover. Then we’d be leaked numerous tracks featuring Z list G Unit rappers. Then the track listing would leak. There would be a 30 second leak of an Eminem track. The first single would be officially leaked by a Universal Music grunt and no doubt we’d all be very disappointed by a sub-par Game verse. The official mixtape would leak. We’re losing interest. Finally the official album would leak and we’re already over it. Any genuine anticipation has waned. So once again we dig back in history to get our thrills. Buying 12 inches and magazines seems like such a distant memory but it was so much more exciting.

Dr Dre – Deep Cover (Introducing Snoop Doggy Dog) – The original 12″

“Deep Cover on the incognito tip…”

Nov 92

July 96

Aug 99

Sept 00

Mar 03

May 04

Summer 04

Oct 06


9 Responses to "Classic Magazines #4: Deep Covers"
  1. Reply country bumpkin February 2, 2008 12:26 pm

    what happened to the comments?

  2. Reply Dan Large February 2, 2008 17:15 pm

    the server crashed, luckily all we lost was a few comments though, need to re-up

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  4. Reply country bumpkin February 3, 2008 09:32 am

    you lost my deep cover quips, I worked on them for over 3 and a half hours!

  5. Reply Leave Your Nine At Home February 5, 2008 09:27 am

    Heeh! I couldn’t put it any better. It’s amazing to think how easily Dre could sell an album with his name on it, if only he got his fucking act together for a month or two. What has he been up to all this time anyway? Getting a suntan?

    By the way, if you’d like to link me up in your blogroll, I’d be much obliged. Cheers, 9@home
    http://leaveyournineathome.wordpress.com/

  6. Reply ANTLEE February 20, 2008 18:45 pm

    DRE IS TIRED OF THIS GAME JUST LIKE THE MOST OF US BUT WE STILL LOVE IT.IT’S LIKE SELLING DRUGS AND YOU WANT TO QUIT, THEN EITHER A BIG SCORE HAPPENS OR YOU GET KILLED OR GO TO JAIL SO YOU DONT WANT TO QUIT BECAUSE OF THAT OMEN, BUT HOMIE IS SO RICH YOU CANT IMAGINE WHAT IT’S LIKE TO TRY AND MAKE A URBAN HIT WHEN YOUR NOT RIDING THROUGH THE STREETS OF L.A. IT CUTS INTO YOUR CREATIVITY PLUS HE CANT COME SUBPAR IT HAS TO BE BETTER THAN THE BEST AND HOW DO YOU TOP YOURSELF.

  7. Reply JMack February 25, 2008 13:24 pm

    Im bothered by this talk of “moving units” all the time. Shit is frustrating. Everybody and their damn uncle is a fuckin industry A&R these days. Who cares how many units an album moves. Who cares about the fuckin marketing campaign. Who gives a shit if it gets bootlegged.

    If it’s hot its hot, and you’ll like it regardless of how it was or wasnt promoted.

    Quit acting like a damn industry business head and worry about being a music fan first.

  8. Reply East ny February 27, 2008 07:58 am

    Yo dre is going to sell just cuz

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